The Apex Shave

  • The First Dual Launch of the Year

    by Eduardo Becerra
          If you are reading this, To the Moon and Cold One have been released! These have been some of our most anticipated products to date. For thos...

  • Catching Up

    by Eduardo Becerra
          Well, it certainly has been a while, hasn’t it? The Apex Shave hasn’t had a new post in sometime, so it is time to catch up. 2021 has been fu...

  • Eau de Parfums

    by Eduardo Becerra
     It has been a while since one of these was written but it seems appropriate to do so again.  We here at Apex Alchemy hope the New Year brings boon...

  • Wetshaving and the Holidays

    by Eduardo Becerra
               It is just a few days before Thanksgiving and we all know what that means. No, not getting stuffed with turkey and mashed potatoes. It m...

  • The Many Acronyms of Wetshaving

    by Eduardo Becerra
      The wetshaving community is welcoming to newcomers. However, there are terms or acronyms that will seem unusual to newbies. This blog post is mad...

  • Beard Butter and Beard Oil

    by Eduardo Becerra
    The world of wetshaving isn’t simply about removing unwanted facial hair. Beards and moustaches also are prominent among us and some of us style ou...

  • The Origins of Apex Alchemy Shaving and What We Strive For

    by Eduardo Becerra
              Fall is upon us and Apex Alchemy has been more or less in operations for a year now. So why not delve into how we came to be and what we ...

  • Bath Soap: Commercial Vs. Small Business

    by Eduardo Becerra
          Showering and bathing is an important aspect of our hygiene routine, but do you ever really think about that bar of bath soap that you use? L...

  • Witch Hazel: Skin Magic

    by Eduardo Becerra
               Hamamelis virginiana: Better known as witch hazel, is the foundation of our aftershave splash. Witch hazel is made from the bark and lea...

  • Shavettes: The Razor from Two Worlds

    by Brenton Wickramasekera
                  Last week, I wrote a blog to educate people interested in straight razors. This week’s blog will be one to provide information on sha...

  • Wetshaving and Razor Blades

    by Brenton Wickramasekera
      If you are just learning to wetshave or have some experience, then it is important to learn about razor blades. For a proper wetshave, it is key...

  • The Superiority of Shaving Soap for Long Term Skincare

    by Brenton Wickramasekera
           When you see the word “soap”, you tend to think about a product that is used to clean your body/hands/ etc. But shaving soap is a different ...
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